24 THE FRAGRANCE
Platinum is the symbol of exclusivity and wealth. It is precious and rare, widely used in jewelry for its inert and ultra shining properties, and very high density. The frame of the Crown of Queen Elizabeth the Queen Mother is made of Platinum, and in the 18th century, King Louis XV of France declared it the only metal fit for a King. 24 Platinum is its resulting fragrance: deep and intense, it is an exhilarating fragrance for a shining sensorial journey. A full-bodied, long lasting fragrance with a strong flowery and woody heart, blending rapidly and smoothly with vanilla and musk. 24 hours of pure intense pleasure....